Nicki Minaj Is Promoting Her 'Pinkprint' Tour Through Grindr

In promoting her upcoming ‘Pinkprint’ tour, Nicki Minaj is not leaving any market untapped. The Queens native has teamed up with hook-up app Grindr for a pop-up add that asks:

“Who’s coming to #ThePinkprintTour? It kicks off tomorrow! #AllEyesOnYou… Get ur tickets now. Can’t wait to see you all there! <3, Nicki Minaj."

The “Anaconda” rapper follows a similar tactic that has been applied by the likes of Madonna, Lady Gaga, and more. Ms. Minaj kicked off the tour in Sweden earlier this year and performed a couple of North American dates in late May and Jun. The U.S. leg of the tour kicks off officially tonight (July 17).