Lexus Teases "The Heart Racing Project"
The world’s first car with a heartbeat.
Coming soon from Lexus is “The Heart Racing Project.” Created in collaboration with international advertising agency M&C Saatchi, the project is billed as “the world’s first car with a heartbeat” and will see the conceptual take on the RC F reflecting the driver’s heartbeat thanks to the implementation of biometric technology; by using a heartbeat monitor and sensors attached to the driver, the car can display the pulsating pattern via its exterior paneling. Check out the teaser above and look for “The Heart Racing Project” to be revealed this Friday, July 24.
