Forever 21's "Thread Screen" Displays Instagram Pics in Fabric

Forever 21 teams up with BREAKFAST to weave your selfies.

Fashion
6,522 Hypes 0 Comments

In lieu of a billboard for its latest social media endeavor, American fashion retailer Forever 21 tapped New York’s BREAKFAST agency to craft something entirely different: the “Thread Screen.” A massive 2,000-pound machine made up of over 200,000 parts (more than eight times what you find in the average automobile), the Thread Screen is one of the most complex pieces of machinery ever built for a fashion brand and utilizes 6,400 spools of thread to uniquely display pics posted to Instagram with the hashtag #F21ThreadScreen. Custom designed, engineered and manufactured from scratch, the melding of fashion and technology is definitely a mesmerizing sight to behold. Video looks at the Thread Screen can be found below while a live stream can be viewed over at f21threadscreen.com.

Read Full Article

What to Read Next

Forever 21 Accused of Ripping off KOREATOWN Branded Merch
Fashion

Forever 21 Accused of Ripping off KOREATOWN Branded Merch

The items in question include KOREATOWN-emblazoned pieces that have recently become a cult classic amongst the AAPI community.

21 Savage and Metro Boomin Deliver "Glock In My Lap" Music Video
Music

21 Savage and Metro Boomin Deliver "Glock In My Lap" Music Video

The pair, along with Honorable C.N.O.T.E., hunt down a zombie-like creature in the horrorcore visual.

Martin Asbjørn Is "All Inclusive" in '70s-Inspired SS21 Collection
Fashion

Martin Asbjørn Is "All Inclusive" in '70s-Inspired SS21 Collection

Everything is sustainable, too.


'FIFA 21's New Soundtrack Compiles Largest Selection Of U.K. Rap and Grime
Gaming

'FIFA 21's New Soundtrack Compiles Largest Selection Of U.K. Rap and Grime

Over 100 tracks from 23 different countries.

Pass~Port's Trent Evans on Collaborating with Nike SB and Australia's Skate Scene
Fashion

Pass~Port's Trent Evans on Collaborating with Nike SB and Australia's Skate Scene

Balancing workwear and skateboarding motifs in its design, here’s the Sydney-based imprint’s latest release.

Spitfire x adidas Skateboarding Busenitz Vulc
Footwear

Spitfire x adidas Skateboarding Busenitz Vulc

Spitfire customizes Dennis Busenitz’s signature kicks.

Street Style Photographer Tommy Ton Says Goodbye to Style.com
Fashion

Street Style Photographer Tommy Ton Says Goodbye to Style.com

Ton says goodbye to the renowned fashion website.

Nike Air Huarache OG "Sport Turquoise"
Footwear

Nike Air Huarache OG "Sport Turquoise"

Nike Sportswear brings back an OG colorway of the classic silhouette.

A First Look at the NikeLab ACG 2015 Summer Collection
Fashion

A First Look at the NikeLab ACG 2015 Summer Collection

Forget about what you’re doing tomorrow.


Ai Weiwei Gets His Passport Back After Four Years
Art

Ai Weiwei Gets His Passport Back After Four Years

The controversial artist is newly free after a four-year ban on international travel.

adidas Consortium Superstar 80s Primeknit
Footwear

adidas Consortium Superstar 80s Primeknit

The Superstar gets a Primeknit makeover.

Dame DOLLA (Damian Lillard) - Full Stomach
Music

Dame DOLLA (Damian Lillard) - Full Stomach

The Blazers star raps over Common’s Kanye West-produced “The Food.”

Jay Electronica - Man Up
Music 

Jay Electronica - Man Up

While the hope for a full-length album from Jay Electronica has not vanished, an unreleased track

Essentials: Aaron Bruno of AWOLNATION
Music 

Essentials: Aaron Bruno of AWOLNATION

Los Angeles indietronic rock band, AWOLNATION, has blessed us in this week’s instalment of


More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.