Designworks Talks About the Making of MINI's Augmented Reality Glasses

Following the recent unveiling of MINI’s concept augmented reality glasses in San Francisco (seen here), Designworks — the creative agency responsible for the design of MINI’s latest innovation — as well as the BMW Group Technology Office discuss in detail the process behind creating a technology that could truly transform the automotive industry. From its relationship to MINI and its parent company BMW, to its aviator inspirations and technical features, Designworks’ president and directors – alongside BMW’s head of technology and senior advanced technology engineer of the USA - shed additional light on the benefits of their new-age product.

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