Coca-Cola Gets a Luxurious Makeover at the Hands of Trussardi
Italian fashion house Trussardi gives Coca-Cola cans and bottles a makeover to celebrate the beverage’s 100-year anniversary.
After introducing braille-covered cans for the blind just last month, Coca-Cola’s iconic look has received yet another makeover, this time at the hands of renowned Italian fashion house Trussardi. Following in the footsteps of past collabs like those alongside Marc Jacobs, Roberto Cavalli, and Jean-Paul Gaultier, Coke’s latest limited edition release sees Trussardi customizing the cans in bottles — in this case draping them in luxurious gold in celebration of the beverage’s 100th anniversary. Those in Italy can expect to see the special cans and bottles soon in select restaurants and cafés around the country.
