Coca-Cola Introduces Braille-Covered Cans for the Blind

Coca-Cola is always pushing the envelope with its marketing efforts, from its Friendship Machine to its Sharing Can campaign. One of its most successful recent campaigns was the “Share a Coke” initiative which printed people’s names on cans, but after realizing that it couldn’t be enjoyed by the vision impaired, the company has decided to make braille versions. In Mexico, Coca-Cola worked with ad agency Anónimo to bring the idea to life, and in Argentina worked with agency Geometry Global to print braille bottles for members of Los Murciélagos, a blind soccer team that has been making headlines in recent years.