Sprite Launches "Obey Your Verse" Campaign With Drake, Rakim, The Notorious B.I.G. and Nas

The transparent soft drink brand celebrates some of hip-hop’s most iconic lyricists with limited-edition cans.

Fashion
7,479 Hypes 0 Comments

Amongst the great slogans of the world, Sprite’s “Obey Your Thirst” stands as one of the most recognizable brand mantras in the modern age. The colorless soft drink has ingrained itself in the pop culture canon with a refreshing advocacy of hip-hop and ‘urban’ culture, partnering with A Tribe Called Quest, Grand Puba, KRS-One and Afrika Bambaataa over the years. What’s more, who could forget those classic Kobe commercials? Breathing new life into the campaign, the brand returns to its hip-hop roots by wrapping its cans in some of rap’s most recognizable bars for the “Obey Your Verse” rollout. Classic quotes from The Notorious B.I.G., Nas and Rakim are immortalized on an array of 16 limited-edition cans, with Drake also representing the next generation of lyricists. Sets of cans (and bottles too) are already shipping to stores in the United States, so look out for the “Obey Your Verse” collection at a Sprite vendor near you very soon.

Read Full Article

What to Read Next

The Notorious B.I.G.'s Fort Greene Apartment Goes on Sale for $1.7 Million USD
Design

The Notorious B.I.G.'s Fort Greene Apartment Goes on Sale for $1.7 Million USD

The late rapper lived in the house during the release of ‘Ready to Die.’

Budweiser Launches Limited Edition Notorious B.I.G. Tall Boy Cans
Food & Beverage

Budweiser Launches Limited Edition Notorious B.I.G. Tall Boy Cans

Paying tribute to the musical legacy of “Brooklyn’s Finest”.

The Notorious B.I.G. Is Honored in Collaborative WACKO MARIA Collection
Fashion

The Notorious B.I.G. Is Honored in Collaborative WACKO MARIA Collection

Highlighting the artworks of ‘Born Again’ and ‘Life After Death’ on Hawaiian shirts, sweatshirts and more.


Take a Look at Budweiser’s Celebrate Biggie Concert With Lil Kim, Busta Rhymes and The LOX
Music

Take a Look at Budweiser’s Celebrate Biggie Concert With Lil Kim, Busta Rhymes and The LOX

The epic night paid homage to the legacy of Biggie at the Prospect Park Bandshell.

Jordan Brand Officially Unveils the MTM Pack
Footwear

Jordan Brand Officially Unveils the MTM Pack

Last month, the sneaker community was, for a moment, intertwined with American politics. President

Primitive Skateboarding x Nike SB Dunk Low Pro "Primitive"
Footwear

Primitive Skateboarding x Nike SB Dunk Low Pro "Primitive"

Paul Rodriguez and longtime sponsor Nike SB team up to celebrate the rider’s Primitive shop.

Slum Village - YES! (Album Stream)
Music 

Slum Village - YES! (Album Stream)

Slum Village will release their new album, YES! June 16, 2015 via Barak Records and it features

Process: Custom Motorcycles at Angry Lane

Process: Custom Motorcycles at Angry Lane

Founded in 2012 by Ben Barras, his brother Guillaume and motorcycle aficionado James Dixon, Angry

Nike Air Python PRM Black/Gum
Footwear

Nike Air Python PRM Black/Gum

Nike’s Air Python gets a predominately black makeover.


Listen to Mac DeMarco's Live Session for BBC Radio 6 Music
Music 

Listen to Mac DeMarco's Live Session for BBC Radio 6 Music

After wrapping up a memorable performance Field Day London, Mac DeMarco paid a visit BBC Radio 6

The Bow Tie Chair by Gridesign Studio
Design

The Bow Tie Chair by Gridesign Studio

The bamboo Bow Tie Chair from Taiwan’s Gridesign Studio offers a simplistic combination of elegance, comfort and storage.

Fredo Santana - Pass Me My Double Cup
Music 

Fredo Santana - Pass Me My Double Cup

Does anyone know where Fredo Santana’s double cup is? if so please pass it. Here’s the latest from

Craig Green 2015 Fall/Winter Campaign by Nick Knight
Fashion

Craig Green 2015 Fall/Winter Campaign by Nick Knight

Nick Knight and SHOWstudio highlight renowned London-based designer Craig Green’s Fall/Winter 2015 collection.

Porter x adidas Originals 2015 Summer Stan Smith
Footwear

Porter x adidas Originals 2015 Summer Stan Smith

Continuing with Yoshida Kaban’s 80th anniversary, Porter offers its rendition of an adidas Originals Stan Smith.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.