Adrianne Ho and Dapper Lou Create Custom New Balance 998 Designs

New Balance has already found success in its choice collaborations and excellent use of color

Footwear
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New Balance has already found success in its choice collaborations and excellent use of color in-line. Footwear is a competitive realm though, and the brand continues to ramp up its efforts this year by launching NB1 – the latest iteration of its sneaker customization platform. The 998 silhouette in particular has helped cement New Balance within our sneakerhead community, and has been thankfully added to the roster of customizable options. To help underline this momentous new offering, New Balance recruited the original #hypebae Adrianne Ho alongside Dapper Lou, Aimee Song and Dan Trepanier to create their own colorways of the 998. New Balance spared no punches with this project, allowing users to choose from materials such as mesh, suede and reflective textile. Herringbone textile, nubuck and Horween leather will also be available in a seasonal rotation. Start getting inspiration with the pairs above and look for NB1 to launch on June 8 with the 998.

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