Under Armour Apologizes for T-Shirt Design After Social Media Firestorm

Under Armour has pulled and apologized for one of its T-shirt designs after it blew up on social

Fashion
10,146 Hypes 0 Comments

Under Armour has pulled and apologized for one of its T-shirt designs after it blew up on social media, and not in a good way. The “Band of Ballers” design, which depicts the silhouettes of three men erecting a basketball hoop in a fashion akin to the famous WWII flag-raising at Iwo Jima, attracted no shortage of criticism on social media, with most social media users condemning the design for its appropriation of such a historically and symbolically charged image. Under Armour has since taken to Twitter to apologize to its followers, in the tweets below.

Some of the criticism from Twitter users:

Read Full Article

What to Read Next

Under Armour's Latest AI-Enhanced Dubai Flagship Boosts Your Retail Experience
Fashion 

Under Armour's Latest AI-Enhanced Dubai Flagship Boosts Your Retail Experience

Presented by Under Armour
Its most interactive store to date.

Under Armour and Virgin Galactic Just Dropped Its Exclusive Capsule Collection
Fashion

Under Armour and Virgin Galactic Just Dropped Its Exclusive Capsule Collection

Featuring mineral-infused and infrared technology.

Under Armour Aims To Push Athletes To The Next Level
Fashion 

Under Armour Aims To Push Athletes To The Next Level

Presented by Under Armour
Launching its “Live The Challenge” campaign series.


The Rock and Under Armour Cook Up New Project Rock 4 Training Sneakers and Special JBL Headphones
Footwear

The Rock and Under Armour Cook Up New Project Rock 4 Training Sneakers and Special JBL Headphones

The Rock’s latest signature sneaker offers ultimate lockdown and stability for intense workouts, and is accompanied by an equally tough pair of headphones.

Kanye West Debuts "I Want It All" at PowerHouse 2015
Music

Kanye West Debuts "I Want It All" at PowerHouse 2015

Kanye West dropped new material during his recent performance at POWER 106 FM’s PowerHouse 2015 at

A Hong Kong Odyssey with Club Monaco featuring Sean Lee-Davies and Maxime Dautresme
Fashion

A Hong Kong Odyssey with Club Monaco featuring Sean Lee-Davies and Maxime Dautresme

Club Monaco is set to open its second free-standing location this month in Hong Kong. Slated to

Olivier Rousteing for Balmain Is H&M's Next Designer Collaboration
Fashion

Olivier Rousteing for Balmain Is H&M's Next Designer Collaboration

Taking on the red carpet with Kendall Jenner and Jourdan Dunn on his arms, Olivier Rousteing has

Take a First Look at 'Steve Jobs' Starring Michael Fassbender, Kate Winslet and Seth Rogen
Entertainment

Take a First Look at 'Steve Jobs' Starring Michael Fassbender, Kate Winslet and Seth Rogen

Michael Fassbender is the latest to take the helm in portraying the iconic founder of Apple, Steve

HYPEBEAST's Top 10 Posts of the Week
Fashion

HYPEBEAST's Top 10 Posts of the Week

As the week comes to an end, we’re back with HYPEBEAST’S Top 10 Posts of the Week. This week saw a


There's A Snippet Of A New Beyoncé And Drake Track
Music 

There's A Snippet Of A New Beyoncé And Drake Track

The depths of the internet bring along a snippet of a new Beyoncé and Drake track. It remains to be

Coke Boys Rapper Chinx Shot & Killed
Music 

Coke Boys Rapper Chinx Shot & Killed

Tragic news have arrived today as Chinx — Coke Boys artist and close friend of French Montana –

Watch Rihanna Perform "Bitch Better Have My Money" & "American Oxygen" on SNL
Music 

Watch Rihanna Perform "Bitch Better Have My Money" & "American Oxygen" on SNL

Celebrating her fifth visit to Saturday Night Live, Rihanna closed out the series’ 40th season with

Tim Coppens x Common Projects Slip-On Sneaker
Footwear

Tim Coppens x Common Projects Slip-On Sneaker

Following last month’s release of the Tim Coppens x Common Projects Mesh sneaker, the two New-York

Casa Invisible by Delugan Meissl Associated Architects
Design

Casa Invisible by Delugan Meissl Associated Architects

The Casa Invisible by Delugan Meissl Associated Architects is a mobile and flexible housing unit

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.