New Balance Creates White Instinct Workshop in Hong Kong

New Balance have launched the White Instinct Workshop in Hong Kong to launch its White Instinct

By //Footwear

New Balance have launched the White Instinct Workshop in Hong Kong to launch its White Instinct collection. With the help of “all-white connoisseur” Ivania Carpio and inspired by the urban nature of the shoe, the brand focused on bringing together city materials that would create a diverse yet cohesive visual expression in an all-white setting. Check out the video above to see Beijing architect Zong ShuKun, fashion blogger Gabriella Zavatti and French visual artist Charles Munka bring their own sets of creative skills to the creation of the workshop. Find out more about the project over at New Balance’s Stories Of Excellence Tumblr.

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