Alife recently recruited a strong cadre of rappers to perform at their new Alife x PUMA Studios. Located in NYC’s Lower East Side, the mission of the venue is billed as being to “showcase, elevate and perpetuate” the eclectic, dynamic culture of downtown NYC. Alife and PUMA certainly accomplished that by bringing Raekwon, Redman, Perrion, Cable, Prayers and Onyx Collective on stage to perform. From “cholo goth” to classic, Golden Age hip-hop, guests attending Alife Studios were treated to a diverse range of talents and sounds. The exhibits were hosted as a way to promote and support PUMA and Alife’s SS15 collection, and were documented by award-winning filmmaker Thibaut de Longeville. You can watch footage featuring Raekwon, Redman, Perrion and others below.