Devonté Hynes and Neneh Cherry - He She Me

Commissioned by department store Selfridges for a new fashion line called “Agender,” Devonté Hynes and Neneh Cherry have teamed up to create an exclusive track for the visual campaign with the namesake as inspiration. Directed by Kathryn Ferguson, the video focuses on a fluid piece of complex choreography as she sheds some insight into the concept:

“The film is an evolving journey through a subtle push and pull between masculinity and femininity, captured entirely in one unbroken shot, utilising in-camera camera effects in a world populated by out-scaled physical props inspired by Faye Toogood’s in store realisation of Agender. This film has come at a time when important conversations about gender fluidity and non-binary ways of being are finally getting a lot of attention.”

Watch the dynamic aesthetic above and for more information on “Agender” you can click through to the Selfridges website.