Balmain Opens London Flagship Store

Longstanding French fashion imprint Balmain has exported its talents to England, planting a new flagship in London. Set in the heart of Mayfair, the South Audley Street location was designed by architect Joseph Dirand, who sought to expand on traditional French townhouse aesthetics with his new space. The 220-square-meter space iterates classic English stylings through use of beige thalas and grey hainaut stone on the flooring, arranged in a striking geometric style that astounds while highlighting the inventory. Further, stainless steel and antique brass underline the luxurious nature of the interior. Check out photos of the space above, and if in the London area, be sure to visit Balmain’s (second) home in the UK.

Balmain London Flagship
69 South Audley Street
W1K 2QZ
London, United Kingdom