Azealia Banks Unveils Interactive Video for "Wallace"

Azealia Banks brings forth the video for her new Broke With Expensive Taste single “Wallace.” Helmed by Nick Ace and Rob Soucy (in collaboration with Banks), the clip was built on Google Cloud Platform and works exclusively on Google’s Chrome browser. Through web-cam driven film, the viewer is able to interact instantly with the Harlemite transforming their browser into a living mirror. The user is able to control her movements and place yourself in the backdrop of her new music video. Along with the video, Azealia sent out following words:

“I’m such a huge fan of technology and creative new ways of interacting and engaging with fans, so this collaboration was perfect for me. Music videos are as much of an art form as the music itself. The more I can push myself in my creative endeavors, the better. Working side by side with this incredible team of tech-creatives was a truly unique and enjoyable experience, and I’m thrilled to be part of a potentially groundbreaking new ‘norm’ in the future of making music videos.”

You can see the video in its entirety here.