We already got a first look at the upcoming adidas Originals Superstar Supercolor Pack, part of its ongoing collaboration with Pharrell Williams, and now we have some additional information about the release. The overarching theme of Pharrell’s collaborative efforts with the sportswear giant is equality, and this release is a strong representation of that. “Supercolor is a celebration of equality through diversity. With 50 colors of the Superstar, everybody will be able to select his or her color. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before,” explains Pharrell of the release. To celebrate the release, adidas is giving away a complete pack of 50 pairs of shoes to one lucky winner who signs upon its website. The adidas Originals Superstar Supercolor Pack will be available globally starting on March 27 at adidas retailers and select stockists worldwide.
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