Nike.com Launches Assist Service Bridging Store and Web

Nike is looking to make the purchasing experience a little easier for customers with the introduction of its Assist service, which will bridge the inventory and buying experience between in-store and online. If you are in a Nike store and don’t find what you need, you can have it shipped to you from Nike.com, anywhere in the U.S., for free. You will also be able to combine products from the store with those online into a single transaction. Currently, Nike.com Assist is available at Nike Town New York and Nike Running University Village, with more locations to be added in the future.