Marcelo Burlon Launches Milan-Based Production and Distribution Company: New Guards Group

Marcelo Burlon’s label County of Milan has evolved. Originally offering graphic T-shirts, the

Fashion
17,434 Hypes 0 Comments

Marcelo Burlon‘s label County of Milan has evolved. Originally offering graphic T-shirts, the brand has now expanded to showcasing well-constructed runway collections targeted towards both men and women alike, taking in over $20 million USD a year and sold at over 450 stockists worldwide. To continue his success borne from hard work, Burlon with partners Claudio Antonioli and Davide de Giglio introduce New Guards Group, a Milan-based production and distribution company that sets out to create high-quality clothing rivaling those put forth by major Italian fashion labels. New Guards Group is located in a 10,000+-square-foot space hosting brands that share the same ethos: the aforementioned County of Milan, Virgil Abloh‘s OFF-WHITE and Shayne Oliver‘s Hood By Air. “It’s not just clothes,” Burlon says. “We all kind of are related one to each other. Virgil, Shayne, me, we kind of talk the same language. We’re not part of the system, and we don’t want to be.” Each brand has remained under separate ownership and simply share points of inspiration with one another.

Read Full Article
Source
Complex
More

What to Read Next

Kenzo x Evian Limited Edition Water
Fashion

Kenzo x Evian Limited Edition Water

Evian mineral water is no stranger to collaborations with major fashion labels. Previous

F.C.R.B. x Helinox 2015 Spring/Summer Camouflage Chair One
Fashion

F.C.R.B. x Helinox 2015 Spring/Summer Camouflage Chair One

For F.C.R.B.’s forthcoming spring/summer range, the soccer-driven label has paired with Helinox to

Mortal Kombat X "Brutality Compilation" Video
Entertainment

Mortal Kombat X "Brutality Compilation" Video

In a video uploaded on IGN’s YouTube channel, the entertainment website has given fans of the


Kanye West Apologizes to Beck and Bruno Mars on Twitter
Music

Kanye West Apologizes to Beck and Bruno Mars on Twitter

We’re sorry that we’re not sorry for the Kanye West overload. While we do have to admit that he’s

Reebok Instapump Fury Road Black/Team Purple/White & Collegiate Royal/Gold/White
Footwear

Reebok Instapump Fury Road Black/Team Purple/White & Collegiate Royal/Gold/White

Reebok has announced the re-release of its Instapump Fury affiliate, the 1994 Fury Road. Although

Travi$ Scott featuring Young Thug - Skyfall (RL Grime & Salva Remix)
Music

Travi$ Scott featuring Young Thug - Skyfall (RL Grime & Salva Remix)

The dynamic producer duo of RL Grime and Salva have banged out a shattering remix of Travi$ Scott’s

More ▾