Gary Warnett on the Rise and Fall of Crooked Tongues

Gary Warnett, while not a founding member of Crooked Tongues but someone closely associated to the

Footwear
10,653 Hypes 0 Comments

Gary Warnett, while not a founding member of Crooked Tongues but someone closely associated to the brand, has broken silence and shed light on the sudden closing of the UK sneaker retailer through a blog post. Detailing his 14-year history with the brand and store, Warnett started from just being a fan on the forums eventually growing to work for the company. He was there when ASOS acquired Crooked Tongues a few years back, experiencing first-hand the diminishing influence of the brand on the market. Coupled with its lack of importance to ASOS, Warnett documents several reasons leading to CT’s eventual downfall. Tinged with nostalgia, have a read of Gary Warnett’s exposé here and let us know what you think about the now-defunct retailer.

By 2011, the sense that CT wasn’t wanted by either ASOS or its old agency was clear. After ASOS took a majority stake of the site in April 2013, that September the site was relaunched and Crooked Tongues looked worse than ever, ceasing to innovate entirely. The site went downhill fast. Bug-riddled, run by folks who weren’t interested in trainers, it should have been put out of its misery then and there.

Read Full Article

What to Read Next

The Rise and Fall of Eddie Plein, New York’s Forgotten King of Grills
Fashion 

The Rise and Fall of Eddie Plein, New York’s Forgotten King of Grills

A new book charts a golden age of hip-hop, and a culture-defining jewellery empire.

'Monster Hunter Rise' Is Bringing On Apex Rathalos and a Host of New Monsters
Gaming

'Monster Hunter Rise' Is Bringing On Apex Rathalos and a Host of New Monsters

Update 2.0 is coming at the end of April.

The Nike Air Force 1 Low "Goddess of Victory" Features Angel Wing-Like Tongues
Footwear

The Nike Air Force 1 Low "Goddess of Victory" Features Angel Wing-Like Tongues

“Nike,” in Greek mythology, the goddess of victory.


Nabil Elderkin and Miguel on the Importance of Soundtracks to Films
Music 

Nabil Elderkin and Miguel on the Importance of Soundtracks to Films

The two discuss the involvement of Travis Scott and the creative process of curating the ‘Gully’ soundtrack.

Samsung's Next Flagship Galaxy Phone Likely to be Revealed March 1st
Tech

Samsung's Next Flagship Galaxy Phone Likely to be Revealed March 1st

Samsung’s 2015 Galaxy Unpacked event is just around the corner, and people are eagerly awaiting for

Tinder Introduces Tinder Plus with the Ability to Undo Swipes
Tech

Tinder Introduces Tinder Plus with the Ability to Undo Swipes

Popular dating app Tinder will release the long-awaited premium version of its service next month.

Transworld Skateboarding "Skate and Create" 2015 Videos
Sports

Transworld Skateboarding "Skate and Create" 2015 Videos

Transworld Skateboarding’s art and skate initiative Skate and Create is back on its seventh year.

Kim Kardashian for LOVE Magazine
Fashion

Kim Kardashian for LOVE Magazine

After unveiling her cover for LOVE Magazine through Twitter, we now get a better look at Kim

India Shawn & James Fauntleroy - Outer Limits
Music 

India Shawn & James Fauntleroy - Outer Limits

After linking up for “Floating Away” last March, songstress India Shawn and James Fauntleroy have


i-D interviews Virgil Abloh of Off-White™ at the 2015 CIFF
Fashion

i-D interviews Virgil Abloh of Off-White™ at the 2015 CIFF

i-D caught up with Virgil Abloh at the Copenhagen International Fashion Fair (CIFF), the world’s

Concepts x New Balance Made in USA 997 "Luxury Goods"
Footwear

Concepts x New Balance Made in USA 997 "Luxury Goods"

Beantown stalwarts Concepts and New Balance resume their productive – and, might we add, stellar –

Jason Dill x Vans Syndicate OG Authentic "S"
Footwear

Jason Dill x Vans Syndicate OG Authentic "S"

Vans Syndicate pro Jason Dill makes a return with the new collaborate OG Authentic “S” sneaker. The

Nike SB Eric Koston Huarache Black/White-Anthracite
Footwear

Nike SB Eric Koston Huarache Black/White-Anthracite

Eric Koston’s body of work with Nike SB has done well to keep this audience on its toes. Here we

Derm-Ink Tattoo After-Care Kit
Design

Derm-Ink Tattoo After-Care Kit

Seeing a void in terms of products for properly caring for new tattoos, the good people at French

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.