adidas Yeezy 750 Boost Set to Release on Valentine's Day

It’s official – adidas will kick of Yeezy season during All-Star Weekend in New York City with the launch of the Yeezy 750 Boost on Valentine’s Day – February 14. While that date and venue were expected by most, it has now been confirmed firsthand by adidas’s new Confirmed app. Moreover, orders for select adidas locations – which in New York, likely means the SoHo flagship – Foot Locker and Champs Sports can be made via Confirmed. A limited supply will also be flowed through to Packer Shoes, Dover Street Market, and the Standard Pop-Up on Fulton Street in Brooklyn.

Anticipation has been steadily rising for the Yeezy 750, with opinions sharply divided on the shoe’s unorthodox look. Employing a full suede upper, a high, boot-like silhouette, and sharp styling along the outsole, the 750’s design is certainly a departure from Kanye’s former aesthetic at Nike. Given ‘Ye’s recent jab at his ex-brand though, the departure is no mere coincidence. If you happen to be in New York for the All-Star festivities, be sure to download the adidas Confirmed app for your best shot at securing one of the first pairs of Yeezy 750 Boosts. Yeezy season is definitely approaching.