'Sold Out' (Part 4): The Mutual Relationship Between Supreme and Its Resellers

The fourth and final installment to Complex‘s documentary series about resellers and Supreme is here and touches upon how both forms of business benefit from one another. As the term reselling/resellers has generated negative connotations throughout its existence, playing devil’s advocate may be the only way to understand both sides of the spectrum. In terms of resellers, many view it as a self-educating process for those who participate, especially the youth. Negative alternatives are an easy option for a quick buck, but some express the culture of Supreme reselling provides a sense of positive influence such as networking, marketing and successful business management. On the other hand, although Supreme may not be too fond of its fans making profit on its products, many share the same opinion that Supreme’s dominance over streetwear can be credited to the reseller. Check out the video above along with the previous Part 1, Part 2, and Part 3 episodes and let us know your thoughts on Supreme and its consumer-created reselling business.