adidas x HYPEBEAST 10th Anniversary UltraBOOST UNCAGED

HYPEBEAST joins forces with adidas for a revolutionary new shoe.

By //Footwear

After teasing the release not too long ago, we are now pleased to reveal the full look to our 10th anniversary collaboration with adidas. We chose the innovative UltraBOOST silhouette as our base model yet made subtle changes such as removing the cage, incorporating a Continental outsole and finally, adding a revolutionary NFC chip, which is the first in its kind for a footwear product. As HYPEBEAST is a platform for all people around the world to voice their opinions and share ideas with likeminded individuals, we wanted to represent what the community wanted, and were doing, by removing the cage from the silhouette. To help prevent the general wear and tear on the UltraBOOST tread, adidas implemented a long-lasting Continental outsole in a midsole-matching white color. Rounding things out and what sets this shoe apart, is the NFC chip, which allows users to tap their phones and enter a specially created microsite. For those without an NFC scanning mobile device, the microsite can also be accessed by simply scanning the QR code on the hangtag. There hosts a diverse range of exclusive content that users can enjoy each week when new installments are made available.

The first launch of the UltraBOOST UNCAGED will be released exclusively at HBX. Due to the limited quantities available, the adidas x HYPEBEAST 10th Anniversary UltraBOOST UNCAGED will be available to purchase via a raffle which opens on December 12 at 12AM EST. Entries for the raffle will close on December 14 at 12AM EST. Eligible buyers will be selected at random at the end of the registration period. Additional pairs will be released December 18 at select retailers in the US, Canada, Europe and Asia.

Read Full Article
adidasHYPEBEAST10adidas UltraBOOSTadidas UltraBOOST UNCAGED

You may also like

adidas' 2018 UltraBOOST Lineup Explores the Balance of Performance and Style
Footwear 

adidas' 2018 UltraBOOST Lineup Explores the Balance of Performance and Style

Presented in three new colorways.
29,959 Hypes 18 Comments
Parley & adidas Elevate the UltraBOOST Uncaged
Footwear

Parley & adidas Elevate the UltraBOOST Uncaged

The elegant runner receives a sustainable upgrade.
3,713 Hypes 1 Comments
The adidas UltraBOOST Uncaged In "Carbon"
Footwear

The adidas UltraBOOST Uncaged In "Carbon"

Another lightweight option for the warmer season ahead.
9,225 Hypes 1 Comments
adidas UltraBOOST "Cookies & Cream" Pack Gets a Release Date
Footwear

adidas UltraBOOST "Cookies & Cream" Pack Gets a Release Date

Two models to satisfy your cravings.
44,859 Hypes 12 Comments
Manchester United Celebrates 140th Anniversary With New Home Kit
Sports

Manchester United Celebrates 140th Anniversary With New Home Kit

Paying tribute to the club’s roots.
6,265 Hypes 17 Comments
adidas UltraBOOST Clima to Launch at Desert Location for Coachella Attendees
Footwear

adidas UltraBOOST Clima to Launch at Desert Location for Coachella Attendees

A breathable upper battles a heated challenge.
10,016 Hypes 9 Comments


What to Read Next

Is Spotify Trying to Appease Taylor Swift & Adele?
Music 

Is Spotify Trying to Appease Taylor Swift & Adele?

If so, it might upset free users.

Russell Simmons Tells Donald Trump to "Stop the Bullsh*t" in Open Letter
Music 

Russell Simmons Tells Donald Trump to "Stop the Bullsh*t" in Open Letter

With love, Russell.

Nike Is Suing Ralph Lauren and an Ex-Nike Senior Design Director
Fashion

Nike Is Suing Ralph Lauren and an Ex-Nike Senior Design Director

Trade secrets are on the line.


'Oak Street' Launches Issue No. 4 Featuring Joey Bada$$, Snarkitecture and More
Arts

'Oak Street' Launches Issue No. 4 Featuring Joey Bada$$, Snarkitecture and More

With the cover featuring Justin R. Saunders of JJJJound.

'Victory Journal' Releases Issue 10 "Arts and Letters"
Sports

'Victory Journal' Releases Issue 10 "Arts and Letters"

Taking a look at the intersection between art and sport.

Brace Yourselves for These Mouthwatering Christmas-Inspired Burgers
Food

Brace Yourselves for These Mouthwatering Christmas-Inspired Burgers

This is awkward, but I think you might have some drool on your chin there…..

More ▾