Google Wants Its Self-Driving Cars to Compete With Uber

The project could emerge as early as next year.

By
Tech
8,441 Hypes 0 Comments

It looks like Google’s much-hyped self-driving car project will finally get its own company underneath Google’s Alphabet holdings group, as early as next year. The project is under tremendous pressure to start generating revenue, and the tech mammoth has ambitions of bringing an autonomous ride-hailing system to market, starting with small areas like college campuses. These locations could be easily programmed and managed, and would not come with the extensive red tape that comes along with deployment on public roads. These microcosms would also provide some key insights into consumer preferences in an as-yet unexplored market; it is unclear how users might respond to the eerily futuristic experience of being picked up by a car driven by artificial intelligence alone.

The project is noteworthy in that it marks Google’s first attempt at putting distance between themselves and Uber. The Silicon Valley-based private car service counts Alphabet among its chief investors, and CEO Travis Kalanick has expressed an interest in implementing a fleet of driverless Teslas in the near future. The incorporation of a self-sustained Alphabet cab service would put a critical distance between the two competing companies, which have previously been viewed as a conflict of interest.

The autonomous car industry has seemingly infinite commercial potential, and it’s exciting to see Google stirring the pot and putting itself in direct competition with its peers for dominance in an emerging field.

Read Full Article

What to Read Next

Daniel Arsham Uses Eroded Ashes for One of His Latest Projects
Arts

Daniel Arsham Uses Eroded Ashes for One of His Latest Projects

Incompletely completed.

Google Chrome Can Turn Your Cellphone Into a Lightsaber
Entertainment

Google Chrome Can Turn Your Cellphone Into a Lightsaber

Live out your childhood dreams.

Virtual Reality Meets GoPro With the GIROPTIC 360cam
Tech

Virtual Reality Meets GoPro With the GIROPTIC 360cam

The French startup looks to take on the big guys.


'Sold Out' (Part 3): Crunching the Numbers of Supreme Reselling
Fashion

'Sold Out' (Part 3): Crunching the Numbers of Supreme Reselling

“It’s not for everyone. Everyone can try to be a reseller, but not everyone is going to be a reseller.”

CYPRESS 2015 Fall/Winter Lookbook
Fashion

CYPRESS 2015 Fall/Winter Lookbook

Keeping things dark and simple.

UPDATE: adidas Originals Officially Announces the All-Black Yeezy Boost 750
Footwear

UPDATE: adidas Originals Officially Announces the All-Black Yeezy Boost 750

Along with a complete list of stockists.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.