Amazon will open up the doors to its first brick-and-mortar location in Seattle’s University Village shopping center today. Somewhat disappointingly, the e-commerce giant will only be selling books (and Kindle e-readers) rather than the wide range of products and services available through the site. However, one way the space is differentiating itself from your average bookstore is that the vast majority of the books will be displayed face-out instead of being stacked with just their spine showing. Another plus is that Amazon has a considerable amount of data regarding what readers have purchased and rated favorably over the past two decades so they’re generally aware what’s likely to fly off the shelves. It isn’t clear whether any other locations have been planned as of yet but it wouldn’t be too surprising to see more Amazon locations open up in the near future.