Teen-centric label Abercrombie & Fitch has undergone a bevy of changes over the past year, ditching its ubiquitous shirtless male models and hiring Aaron Levine away from Club Monaco before embattled CEO Mike Jeffries stepped down amidst struggling sales. Now we have our first look at what Levine — who also had successful stints at Jack Spade and Hickey Freeman — has cooked up for his Spring 2016 debut at the label. The most noticeable change? A significantly streamlined aesthetic and a move away from the gaudy branding of years past (something competitor American Eagle has also done as of late). Largely gone are the oversized logos while a more rugged military- and outdoors-inspired look takes cues from the brand’s archives (A&F was originally established in 1892 as a sporting outfitter). Though denim remains a focal point, Levine employs linen throughout — a first for the brand — while staples like henleys, button-downs, lightweight sweaters and crewneck sweatshirts all get the Levine-led, Club Monaco-esque makeover.
Get a glimpse of the range here and stay tuned for a full look at Levine’s Spring 2016 collection ahead of its release early next year.
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