Nissan's Teatro For Dayz Car Is Made Entirely of Screens

Appealing to “Generation Z”

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Automotive
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It’s time for millennials to move over, because in come Generation Z — those born after the late ’90s. As that cohort approaches driving age, Nissan has taken it upon itself to envision a new type of vehicle interior that will appeal to the hyper-connected, digital generation who’s perpetually looking at a screen of some sort. Well, Nissan’s answer is to develop a vehicle that is literally made out of touchscreens.

The Teatro For Dayz is a concept car aimed at post-millenials who are “share-natives,” and will only want to drive a car if it’s inside a connected device. According to the press release, driving = time away from friends, and that’s the last thing Generation Z wants. Featuring an interior made out of screens, the idea is that the car will match the mood of the driver. So essentially, the user can customize it to his or her own liking. Additionally, there will be widgets available – such as a fuel efficiency monitor and more. According to Nissan’s Product Planning General Manager Hidemi Sasaki, “[Generation Z] tend[s] to look beyond the car’s basic role of transportation. They want a car to be a versatile tool for creativity like a smartphone. This is different from customizing a car. It is more like the ability to modify a car to meet their mood at that moment. Share natives will use cars in ways we would never imagine. So we thought from the perspective of designing a car that would serve as a canvas for their inspiration.” Leave your thoughts in the comments below.

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