Moschino's 2016 Spring/Summer "Fresh Couture" Campaign Starring Linda Evangelista

After Moschino turned the runway into a carwash at its Spring/Summer 2016 show at Milan Fashion Week, the Internet couldn’t stop talking about the brand’s new Windex-inspired iPhone cases. To build on the buzz surrounding the new collection, the Italian fashion house has just unveiled its campaign for accompanying fragrance, “Fresh Couture.” Starring supermodel Linda Evangelista and shot by legendary photographer Steven Meisel, the image unveils a perfume bottle also shaped like the window cleaner. Giving off heavy Stepford vibes, the imagery perfectly reflects the whimsical aesthetic of creative director, Jeremy Scott.