'Orange Juice' for Emilio Pucci Skateboard Narrative Video Lookbook
Starring model and “sometimes skater” Martha-Rose Redding.
With the recent release of Emilio Pucci’s skate deck collection, the brand has released an accompanying video directed by Australian filmmaker Edward Housden. Starring model and “sometimes skater,” Martha-Rose Redding in a silk crèpe di chine dress from Emilio Pucci’s 2016 Pilot Resort Collection, the short film is atmospheric and beautifully intimate. As Redding’s character works to overcome her fear on the half-pipe, she befriends a pair of almost-teenage boys who offer her a glass of (surprise) orange juice. Along the way, we get plenty of awkward and endearing moments reminiscent of many coming-of-age films. The Emilio Pucci skateboards are now available on the brand’s website. Check out the entire short film above.
