The Relonch development team have designed an iPhone camera accessory that seeks to improve upon the existing iPhone camera experience from Apple, and the hassle of dealing with SD cards for storage and sharing. The Relonch Camera uses an APS-C sized image sensor and a fast prime lens to take “fancy photos,” comparable to magazine quality, while allowing you to save photos on your phone’s Camera Roll and upload onto iCloud. It simply latches on to the back of your iPhone 5 or 6, followed by the synchronization of the camera’s lens and sensors. After downloading the Relonch app, you are ready to go. The camera module is now available to pre-order at Relonch for the retail price of $499 USD.