Gisele Bündchen Stars in Under Armour's "I Will What I Want"

Having made its fair share of headlines these past few weeks, Under Armour is back to premiere its

Fashion
10,300 Hypes 0 Comments

Having made its fair share of headlines these past few weeks, Under Armour is back to premiere its latest ad campaign “I Will What I Want” starring 2014’s highest grossing model, Gisele Bündchen. The Brazilian native is filmed viciously kicking and punching a heavy bag with blog comments or “noise” circling around her. “We wanted to show a new side of Gisele—the unguarded, raw, real and brave side that shows what it’s like living in the public eye,” said Droga5 creative director John McKelvey. “The campaign shows all the contradicting opinions she is constantly exposed to and the focus and determination it takes to tune out the noise and will what she wants.”

Read Full Article

What to Read Next

Under Armour Drops Sneaker NFT in Honor of Steph Curry's NBA 3-Point Record
Sports

Under Armour Drops Sneaker NFT in Honor of Steph Curry's NBA 3-Point Record

The world’s first cross-platform metaverse sneaker with true in-game functionality.

Under Armour and Virgin Galactic Just Dropped Its Exclusive Capsule Collection
Fashion

Under Armour and Virgin Galactic Just Dropped Its Exclusive Capsule Collection

Featuring mineral-infused and infrared technology.

Under Armour Aims To Push Athletes To The Next Level
Fashion 

Under Armour Aims To Push Athletes To The Next Level

Presented by Under Armour
Launching its “Live The Challenge” campaign series.


Under Armour Reveals the Flow Velociti Wind, Its "Fastest Running Shoe Yet"
Footwear

Under Armour Reveals the Flow Velociti Wind, Its "Fastest Running Shoe Yet"

Boasting an all-in-one cushioning system that eliminates the need for an outsole.

Marshall Woburn Home Speaker
Tech

Marshall Woburn Home Speaker

Following the unveiling of the Stanmore Speaker earlier this year, Marshall is back to reveal its

Fox to Release 'Futurama' Crossover 'The Simpsons' Episode
Entertainment

Fox to Release 'Futurama' Crossover 'The Simpsons' Episode

Earlier this week, Fox unveiled the very first image and brief synopsis to its upcoming Futurama

Jennifer Lopez & Iggy Azalea Tease Their “Booty” Music Video
Music

Jennifer Lopez & Iggy Azalea Tease Their “Booty” Music Video

Still providing jaw-dropping visuals well into her ’40s, the multifaceted Jennifer Lopez blessed

Air Jordan XX9 Flight Club Exhibition @ X158 Recap
Footwear Fashion

Air Jordan XX9 Flight Club Exhibition @ X158 Recap

With today marking the official release of the Air Jordan XX9, we present our exclusive recap of

Rick Ross featuring Stalley, Gunplay, & Killer Mike - Black & White (Remix)
Music 

Rick Ross featuring Stalley, Gunplay, & Killer Mike - Black & White (Remix)

On his latest track, “Black & White,” Rick Ross addresses the tragic murder of teenager Mike Brown


Under Armour has Surpassed adidas in U.S. Sales
Footwear Fashion Sports

Under Armour has Surpassed adidas in U.S. Sales

Despite missing out to Nike on Kevin Durant, Under Armour will have something to be celebrating as

Mary J Blige – Right Now (Produced by Disclosure)
Music

Mary J Blige – Right Now (Produced by Disclosure)

R&B icon Mary J Blige has been working on a new sound for her forthcoming LP The London

Kanye West Confirms November Release for Yeezy III
Music 

Kanye West Confirms November Release for Yeezy III

At a recent tour stop in Perth, Australia, Kanye West confirmed the month of release for the Yeezy

The Memobottle Rethinks the Traditional Shape of Water Bottles
Design

The Memobottle Rethinks the Traditional Shape of Water Bottles

For many commuters, carrying a water bottle is essential, and yet its archetypal design doesn’t

Ya Boy Rich Rocka - I Got That Fire
Music 

Ya Boy Rich Rocka - I Got That Fire

Ya Boy Rich Rocka is back on his rap grind with a new single entitled “I Got That Fire.” The Bay

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.