Following its 2014 April/May editorial (seen here), New Zealand-based label I Love Ugly has released an extensive range of images via its June/July editorial in a bid to further cement its name in the field of streetwear. Headed by Valentin Ozich and Barnaby Marshall, the Kiwi label presents a look at its latest lineup through the lens of up-and-coming blogger Ne.Street. The editorial celebrates the brand’s first overseas brick and mortar store by taking us through the streets of Downtown LA and offers up its latest items to demonstrate an avant-garde approach to design with classic and sportswear-inspired themes. Standout items include its outerwear pieces which range from varsity jackets and sleeveless jackets to hooded windbreakers and more. Browse through I Love Ugly’s 2014 June/July editorial and stay tuned for more on its Los Angeles flagship store located on La Brea Avenue, which is set to open its doors in August.
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