Chiefs is a brand that was founded as an effective way to wake up, and an easy way to kick start one’s morning grooming routine. Unimpressed by facial products that claimed to revitalize and energize, founder Will Evans began experimenting with his own formulations, and eventually stumbled upon a bracing combination of six essential oils, ginseng and menthol. For Spring/Summer 2014, Chief’s range of male grooming essentials includes Man Wash — a selection of body washes in decidedly masculine scents like lime, pine or tobacco. Intended to eliminate grime and dirt, Man Wash lathers well and leaves your body moisturized with a new, thicker formulation that’s both non-toxic and biodegradable, and is a perfect start to any man’s daily adventure. Chiefs’ Spring/Summer 2014 body washes are available now at the HYPEBEAST Store.
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