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HUF 2014 Summer "Pick Your Vice" Video Lookbook

After unveiling its summer footwear options, HUF launches its summertime apparel with a new video

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After unveiling its summer footwear options, HUF launches its summertime apparel with a new video lookbook dubbed “Pick Your Vice.” Borrowing its soundtrack from a certain fantastic Adam Sandler movie, the Brian Kelley-directed commercial makes an interesting point about reality and pipe dreaming. Within the dream, HUF’s vibrant sock selection is highlighted, including colorful new renditions of the brand’s hallmark “Plant Life” socks. Enjoy the video lookbook above, then head over to HUF’s website to check out the brand’s full offering.

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Hypebeast Newsroom produces fast-turn news across fashion, footwear, art, design, and culture. Content is AI-assisted and reviewed by our editorial team before publishing. For corrections or inquiries, contact editorial@hypebeast.com.

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