The recent release of the Supreme x Nike Air Foamposite 1 made news because of the monster crowds trying to get their chance at a pair. Whether they were in it to resell or wear, potential buyers were out in such force that the New York release was shut down by the NYPD over safety concerns. The design, no doubt, is an eye-catching one, but given the success (or lack thereof) of recent graphic Foamposites, one has to wonder whether this would have done as well if it wasn’t a Supreme drop. So, which do you think influences you more, branding or design? Let us know what you think below.
- All Sections
HYPEBEAST 100: The innovators from all realms of creativity in the spotlight.
With in-depth interviews, focused features and fashion-forward editorials, our print publication features long-form coverage of the topics valued by readers.
Explore and be inspired by the latest women's fashion news and trends.