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After being unveiled as the cover star of this year’s TIME magazine “100 Most Influential People” issue, Beyoncé took to the publication’s online platform to premiere the music video for her track “Pretty Hurts.” Here, Mrs. Carter questions the definition of pretty by playing the role of a contestant in a beauty pageant, showcasing an unpleasant side to the superficial contest. The moving video is part of Bey’s #WhatIsPretty project, inviting viewers to participate in conversations via social media on what beauty means to them. Head to WHAT IS PRETTY? for more on the campaign.