Lyor Cohen has been dubbed one of the most powerful people in hip-hop and has over 30 years of experience in the music industry. It should be no surprise that his recently procured 300 Entertainment label already boasts a stacked roster of young artistic talent, such as artists Migos and the elusive Young Thug. Cohen’s active presence within the intricate workings of the music machine have made his label highly visible. In a vlog released by the label, Lyor is seen flying to Atlanta, going to the studio with OG Maco, visiting a video shoot with Young Thug, hanging out with Travis $cott, and much more. It is evident that Cohen’s investment in the time and work associated with running a major music label has won him a stark popularity amongst the younger generation, something music CEO’s often fail to accomplish. Check out the video here and keep your eyes peeled for more from this mounting music power.