Coldplay Releases Interactive Video for "Ink"

Outside of their distinctively signature sound, Coldplay is also known and awarded for their innovative music videos. One of the outstanding elements from the videos are their ability to storytell from an unconventional perspective, as seen in examples such as “Scientist” and “Magic.” Today, the five-time VMA-winning British band delivers yet another stunning narrative for “Ink” — this time as a stunningly animated interactive video. In cooperation with Los Angeles agency Blind and digital media company Interlude, this one-of-a-kind experience makes it so you can choose your destiny from over 300 different scenarios. Try it out now above or here, and stream or cop their live version of Ghost Stories.