Sign up for a Hype account, a new unified account accessing unique features and benefits across all Hypebeast websites.

Settings

Get the HYPE App

Stay ahead of the curve and never miss out on what's fresh, exciting, and essential.

Learn More
QR Code

Scan the QR code above to download the HYPE app now, or check it out in the app stores.

App StoreGoogle Play
Galaxy Store

Trending

  • London
  • Collaboration
  • Skateboarding
  • Mark Gonzales
  • Vision
  • Los Angeles
  • Vision Street Wear
  • YMC
DropsShop

GRIFFIN 2015 "LOVE LIFE" Campaign Video

Longstanding British brand GRIFFIN embarks on its 20th anniversary celebration with a marvelous new

Fashion
1.8K 0 Comments
Save

Longstanding British brand GRIFFIN embarks on its 20th anniversary celebration with a marvelous new visual offering. The “LOVE LIFE” campaign video underlines the brand’s 20 years of experience in creatively crafted technical outerwear. Through a series of striking cuts courtesy of director Donald Christie, the intensive video celebrates its cult following of climbers, surfers, designers, and urbanites.The video also tips a hat to GRIFFIN’s intimate relationship with premier Italian factory La Rocca s.r.l. Enjoy the latest campaign video from GRIFFIN above, then head over to the brand site to peruse its current offerings.

Read Full Article
Text By
Director
Donald Christie
Editor
Mohamad Fez Miah
Stylist
Adam Howe & Harris Elliott
Share this article

What to Read Next

How Grown Alchemist Brought the Ultimate Reset to Festival Season
Fashion

How Grown Alchemist Brought the Ultimate Reset to Festival Season

Presented by Grown Alchemist
With its bespoke sensory spa activation at Tomorrowland in Belgium.
Presented by Grown Alchemist /
684   0 Comments
Save
Inside the Strange, Hyper-Specific World of Blondey McCoy’s New Thames Flagship
Fashion

Inside the Strange, Hyper-Specific World of Blondey McCoy’s New Thames Flagship

In a new episode of Shop Talk, skater and Thames founder Blondey McCoy walks us through the label’s new flagship and the references packed into every fixture. As he puts it: “It’s very important to look delicious.”
By /
2.4K   0 Comments
Save
nanamica Has What You Need to Survive the NYC Seasons
Fashion

nanamica Has What You Need to Survive the NYC Seasons

The brand’s New York team joins us for a new Shop Talk to discuss essentials for unpredictable NYC weather, the mythos of North Face Purple Label, and why everyone is buying their selvedge denim.
By /
2.6K   0 Comments
Save
Colbo Is the Lower East Side's Third Space Saving Grace
Fashion

Colbo Is the Lower East Side's Third Space Saving Grace

Inside the multi-brand retailer, wine bar, and vinyl destination that’s become one of downtown’s most essential hang spots.
By /
1.4K   0 Comments
Save
James Franco Stars in Daniel Arsham's Film About the Future of Humanity
Art

James Franco Stars in Daniel Arsham's Film About the Future of Humanity

Daniel Arsham, a contemporary American artist raised in Miami, Florida now resides in New York
By /
10.7K   0 Comments
Save
Ariel Pink – Black Ballerina
Music

Ariel Pink – Black Ballerina

Ariel Pink has announced the schedule for his tour that is set to kick off next month, and to
By /
209   0 Comments
Save
Villa Moerkensheide by Dieter De Vos Architecten
Design

Villa Moerkensheide by Dieter De Vos Architecten

Coming directly from the office of Ghent-born, Dieter De Vos and his architecture practice, the
By /
9.8K   0 Comments
Save
Dej Loaf featuring Ty Dolla $ign, Remy Ma – Try Me (Remix)
Music

Dej Loaf featuring Ty Dolla $ign, Remy Ma – Try Me (Remix)

We’ve already heard multiple remixes to rapper Dej Loaf’s original “Try Me” by artists such as Wiz
By /
255   0 Comments
Save
Yusuke Seki Designs Second Otsuka Gofukuten Kimono Store
Fashion

Yusuke Seki Designs Second Otsuka Gofukuten Kimono Store

After the successful restoration of a 70-year-old building for the first Otsuka-Gofukuten flagship
By /
1.1K   0 Comments
Save
Gwen Stefani - Spark The Fire (Preview) (Produced By Pharrell)
Music

Gwen Stefani - Spark The Fire (Preview) (Produced By Pharrell)

Check out this new one from Gwen Stefani, which was premiered after stopping the Ryan Seacrest
By /
192   0 Comments
Save
Hendo Presents the World's First Hoverboard
Design

Hendo Presents the World's First Hoverboard

Will we? Won’t we? The answer to the question of whether or not we’ll see a hoverboard in 2015, as
By /
44.8K   0 Comments
Save
Bowers & Wilkins T7 Bluetooth Speakers
Tech & Gadgets

Bowers & Wilkins T7 Bluetooth Speakers

British audio manufacturers Bowers & Wilkins have released its first bluetooth speaker, the T7.
By /
1.3K   0 Comments
Save
PREMIERE: RDGLDGRN - Elevators
Music

PREMIERE: RDGLDGRN - Elevators

Virginia trio RDGLDGRN share the lead single and title track from their upcoming EP, which is set
By /
219   0 Comments
Save
KITH x Ones Stroke 2014 Fall "Genesis" Collection
Fashion

KITH x Ones Stroke 2014 Fall "Genesis" Collection

Following the unveiling of its ”Academy” collection for the fall, KITH has released a collaborative
By /
11.4K   0 Comments
Save
Long Wooden Bench by Piotr Zuraw
Art

Long Wooden Bench by Piotr Zuraw

Polish architect Piotr Zuraw has designed an extravagant wooden bench, which allows users to
By /
897   0 Comments
Save
BLC 2014 Fall/Winter Bag Collection
Fashion

BLC 2014 Fall/Winter Bag Collection

Formerly known as Brownbreath, South Korean streetwear label BLC returns with an extensive
By /
8.5K   0 Comments
Save
More ▾