After the successful restoration of a 70-year-old building for the first Otsuka-Gofukuten flagship store, interior designer Yusuke Seki, who embraces simplicity and practicality, designs the second branch based within a shopping mall in the heart of Kobe city. Seki created a very clean organic appearance for the space with functional properties to reflect the comparisons with Kimono. Such as, the shelves specifically designed in a three step, high-mid-low, price display system to represent the differing tiers of Kimono. The overall display unit materials are made to stand out from the softness and sophistication of the clothing fabric. Making the most of this smaller, limited space, his design approach expresses a flexible and genuine understand of the brand and its cultural background.