As if running a small, independent sneaker shop weren’t tough enough already,
What they are doing is wrong. I have been an adidas and Reebok (which is owned by adidas) account holder for over 25 years and have always supported the brands. They just want to get into bed with the big chains — JD Sports, Foot Locker — and they don’t care about anyone else. Their action seriously affects my ability to conduct my business. It will have a catastrophic effect and force me to close.
A spokesman for adidas told the London publication that “This decision was not taken lightly, but it is in line with our global commercial policy and was made to ensure our business is solid and sustainable, and operates in the most efficient way.” In commenting on its own policy, Nike added that its annual minimum order requirement is meant to “support the necessary operational costs associated with delivering the best product presentation and consumer experience at the point of sale.”