With more than 10 years of experience in the streetwear industry, an international footprint, and two brick and mortars, Hawaii-based clothier In4mation recently opened its third location on King Street in Honolulu. Having one of its locations nestled in the Pearlridge Mall, In4mation felt it would be much more advantageous to return to a community setting by opening a shop in an up-and-coming neighborhood. Jun Jo – the brand’s co-founder and marketing director – spoke on their new shop’s concept in saying “when it came to curating this store, we wanted to pay a little more homage to our skate roots. So many of our team riders live nearby our King Street location, so there’s definitely a skate vibe going on in the shop.” Jo went on to add, “We really take a lot of pride in offering up lines that you can’t find everywhere else. So if you’re looking for something different, come check us out.”
- Brandon Shigeta
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