The Goodhood Store "The Insiders" Editorial by Jennifer Williams

In departure from your standard lookbook presentation, London’s Goodhood delivers “The Insiders,” an editorial based around the characteristics behind the brands they carry. While labels adapt from season to season, what stays unyielding is the confidence they carry in design and execution. Courtesy of Jennifer Williams, “The Insiders” sees a collection of illustrations depicting the unique style such labels uphold. From Soulland, AFOUR, Gasius, P.A.M, Indigofera to Universal Works, “The Insiders” tempers with a majestic medium that’s often overshadowed by glossy photoshoots, presenting a humble selection built on the foundations of pen and paper. You can see more here.