SpongeBob SquarePants x ICECREAM Preview

In another cartoon-based collaborative effort, ICECREAM will link with the ever iconic SpongeBob

Fashion
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In another cartoon-based collaborative effort, ICECREAM will link with the ever iconic SpongeBob SquarePants on an upcoming project. For ICECREAM founder Pharrell Williams, his interest in the lovable Nickelodeon character has been apparent in the past through various interpretations involving both fashion and art. With the impending release of the collaboration, Pharrell will be in-store at the BBC ICECREAM store in SoHo on Tuesday, September 10 to help kick start the collaboration.

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