Sophia Chang x PUMA: Next Starts Now Collection

New York-based stylist and illustrator Sophia Chang has joined forces with PUMA on a series of

Footwear Fashion
10.3K 0 Comments
Save

New York-based stylist and illustrator Sophia Chang has joined forces with PUMA on a series of women’s sneakers under the creative collective project “Next Starts Now.” The first figure from PUMA‘s “Next Starts Now” lineup of creative pioneers and innovators from Paris, New York and Los Angeles, Chang borrowed inspiration from pop culture and classic ’90s shoe silhouettes to compose the collaborative series of women’s sneakers. Offering up her take on the Sky Wedge Reptile and the Future Slipstream Women’s Lite, which feature futuristic design aesthetic merged with subtle animal prints, the collection will be available at PUMA retailers and online.

Read Full Article

What to Read Next

Salehe Bembury x PUMA's New Fusion: the Velum 2
Footwear

Salehe Bembury x PUMA's New Fusion: the Velum 2

“With Velum 2, the opportunity was to evolve the upper while maintaining the tooling and visual DNA established by the original,” Salehe Bembury exclusively shared with Hypebeast.

JiyongKim's Next PUMA Sneaker Was Inspired by Decaying Paper
Footwear

JiyongKim's Next PUMA Sneaker Was Inspired by Decaying Paper

The upcoming CELL GEO 1 transforms dirt, mold and the passage of time into a one-of-one all-over print, ensuring no two pairs are exactly alike.

BEAUTY&YOUTH x PUMA’s H-Street Strap Boasts a Stealthy Look
Footwear

BEAUTY&YOUTH x PUMA’s H-Street Strap Boasts a Stealthy Look

Velcro strap closure adds sleek functionality.


PUMA Hoops x LaMelo Ball Unveil the All-New MB.06 "Shooting Star"
Footwear

PUMA Hoops x LaMelo Ball Unveil the All-New MB.06 "Shooting Star"

The NBA star point guard’s sixth signature sneaker debuts in a gradient-style purple colorway accented by bright blue Formstrips.

uniform experiment 2013 Fall/Winter STRAIGHT TIP STUDS SHOES
Footwear Fashion

uniform experiment 2013 Fall/Winter STRAIGHT TIP STUDS SHOES

Clearly a perennial hit, these studded beauties return from 2013 spring/summer for the fall/winter

 Reebok Ventilator OG “Royal Blue”
Footwear Fashion

Reebok Ventilator OG “Royal Blue”

The Reebok Ventilator OG emerges anew in a new release with this new royal blue colorway. The retro

Air Jordan 5 Retro "3Lab5"
Footwear Fashion

Air Jordan 5 Retro "3Lab5"

Two Air Jordan classics come together to produce the 3Lab5. The underlying silhouette is pure Air

Banks - Bedroom Wall
Music

Banks - Bedroom Wall

In celebration of the release of her London EP, Banks shares another song from the project for fans

Blood Orange - Chamakay
Music

Blood Orange - Chamakay

Set to appear on his upcoming album, Cupid Deluxe, Blood Orange has shared a brand new music video

Kanye West Gives Wild Speech At Pusha T's Album Listening Party
Music

Kanye West Gives Wild Speech At Pusha T's Album Listening Party

Church is in session. Upon the highly anticipated debut LP My Name is My Name by GOOD Music


Arc'teryx Veilance 2013 Fall/Winter Collection
Fashion

Arc'teryx Veilance 2013 Fall/Winter Collection

Having previously shared a peek at its 2013 fall lineup with its lookbook video in August,

#NaturalBornHitters: Final Chance to See Your Track Featured on Monday Night Football with Ray Lewis, Pharrell Williams and Under Armour
Music

#NaturalBornHitters: Final Chance to See Your Track Featured on Monday Night Football with Ray Lewis, Pharrell Williams and Under Armour

In tribute to the challenges they push and overcome in their respective fields, whether in the heat

FILA "Tobacco Road" Pack
Footwear Fashion

FILA "Tobacco Road" Pack

FILA continues its retro releases with the “Tobacco Road” pack in honor of both Jerry Stackhouse

Jeremy Scott 2014 Spring/Summer Collection
Fashion

Jeremy Scott 2014 Spring/Summer Collection

For 2014 spring/summer Jeremy Scott reference the swinging ’60s in both its color palettes and

NEIGHBORHOOD D.W.P/Ce-Mug
Design

NEIGHBORHOOD D.W.P/Ce-Mug

From NEIGHBORHOOD’s 2013 fall/winter collection comes this collection of ceramic D.W.P/Ce-Mugs.

ItsNate - All For The Night [AFTN]
Music

ItsNate - All For The Night [AFTN]

Here’s the new visual interpretation from London emcee ItsNate. Following on from the audio upload

More ▾