Nike Launches "Nature Amplified" Exhibit at ArtRio 2013

This year’s International Art Fair of Rio de Janeiro – aptly called ArtRio – is home to more than 100 carefully curated galleries and is highlighted by the inclusion of “Nature Amplified: The Art + Science of Fit, Flex + Freedom” – a celebration of the Nike Free Flyknit and the design’s “Nature Amplified” ethos. Featuring an artistic translation of the celebrated footwear innovation, Nike’s display includes the likes of an exploration of flexibility by Gisela Motta and Leandro Lima, an interactive “Fit” installation by Universal Everything, a digital sculpture by Davide Quayola and Natan Sinigaglia, and even the Free Flyknit City Pack – the Rio version of which is available exclusively at Nike Ipanema in honor of the event. “Nature Amplified: The Art + Science of Fit, Flex + Freedom” is on display through September 8 at Armazém da Utopia.