Capturing Tokyo in the atmos x Reebok Classic Leather Mid 30th Anniversary

Tokyo’s Harajuku neighborhood is a conflux of subcultures, each boiling and melting into each

By
Footwear 
4,155 Hypes 0 Comments

Tokyo’s Harajuku neighborhood is a conflux of subcultures, each boiling and melting into each other; at any given moment, a flock of loudly-dressed, heavily-accessorized teenagers might pass one’s eyesight, across the street might stand their leather-wrapped biker counterparts. At night, the streets are busy with clashing patterns, each person’s face and style fully visible under blinding neon. Nested in the heart of the action is atmos, the iconic streetwear retailer. Since opening its doors in 2000, the brand has worked an impressive number of brands to produce new iterations of classic items. Amongst the most frequent collaborators is Reebok, with whom atmos has worked to rework the legendary Classic Leather Mid silhouette. Aiming to celebrate the model’s 30th anniversary while simultaneously observing their own journey, atmos decided to recreate the essence of Tokyo within the sneaker. Yuichi Sato, director of atmos, walked HYPEBEAST through the process of designing this particular shoe, why they chose the Classic Leather Mid, and more. Enjoy the video above.

If you’d like to stay up-to-date with all of the latest videos from HYPEBEAST’s YouTube channel, subscribe by clicking on the button below.

Advertisement

Read Full Article

What to Read Next

Coldplay - Atlas | Video
Music

Coldplay - Atlas | Video

Since those fateful piano keys in “Clocks” charmed audiences way back in the yesteryear of 2002,

The Vans World Tour Hits London's Southbank
Sports

The Vans World Tour Hits London's Southbank

For the first half of September, the extensive Vans skateboarding squad is set to embark on a tour

ORANGINA Collector's Box by ANDRE
Design

ORANGINA Collector's Box by ANDRE

In yet another pairing between a beverage brand and someone or something within the artistic world,


Coldplay - Atlas
Music 

Coldplay - Atlas

Coldplay has just unveiled a new song today accompanied by a stunning visual for “Atlas.” This is

jeffstaple for Herschel Supply Co. 2013 Fall "Knowmatic" Collection
Fashion

jeffstaple for Herschel Supply Co. 2013 Fall "Knowmatic" Collection

For some, a nomadic lifestyle on the road and in the air is infinitely more preferable to a

Harman Kardon SOHO Headphones
Tech

Harman Kardon SOHO Headphones

Streamlining the headphones designs the brand debuted last year, American audio specialists Harman

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.