HYPEBEAST Eats… mastermind JAPAN x HIDE-CHAN Ramen

Collaborating with brands outside of the realm of fashion is nothing new to mastermind JAPAN,

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Food & Beverage 
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Collaborating with brands outside of the realm of fashion is nothing new to mastermind JAPAN, especially now with its imminent finale drawing near. As one of its extensions outside of clothing, food has been an area the Japanese brand has paid a visit to on more than one occasion. For its latest culinary endeavors, mmJ linked up with HIDE-CHAN Ramen in Hong Kong for a special take on the traditional dish of tsuke-men, also known as “dipping noodles.” In this video, founder and chef Hideto Kawahara walks us through conception of the collaboration —  from the ingredients chosen, preparation and cooking of the noodle dish, down to the design of the limited edition skull bowl.

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