The Weeknd Puts Up 'Kiss Land' Billboard In Toronto

Drake has been notorious for plastering billboards up in Toronto to promote his music over the past couple of years, but now he’s not the only one welcoming denizens and guests to his hometown with jumbo advertisements. As the above photo from The Weeknd‘s Instagram shows, Drizzy’s on-off-and-on-again friend and collaborator is going big in T.Dot with the promotion surrounding his upcoming album, Kiss Land. It’s doubtful that anyone in the area will forget the date September 10 anytime soon. If you haven’t already, be sure to check out the first three song releases from the album—the title track, the recently debuted “Belong To The World”, and the brand new “Love In The Sky”.