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Swedish brand Odeur presents a new campaign for Spring/Summer 2014, complete with their minimalist offerings for the new season. Focused on the idea of parallels in fashion, the brand offers a predominantly greyscale color palette, with T-shirts, shorts, lightweight hoodies and contemporary suiting options all executed with deep blacks, cool greys, and pristine whites. The silhouettes are decidedly slim and sharply tailored, making layering easy amongst the premium cotton, mesh and wool pieces. Enjoy a look at the Odeur Spring/Summer 2014 campaign images, expertly shot by Simon Larson.

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