"TROUBLE" by Roxine Helberg for Mimi's Beer

New to the viral pages of HYPEBEAST.com comes a Parisian brand dubbed Mimi’s Beer. Nestled in the Le Marais area of central Paris is a shop that is part vintage revival and part designer label covering both men’s and women’s apparel. With each piece she creates being produced in Paris just 500 meters from her spacious boutique, Mimi doesn’t generally care for the traditional cycles of seasonal fashion collections. Instead, items are delivered and sold at her shop as soon as they leave production with prices ranging anywhere from €30 to €250 EUR. And did we mention Mimi, aka Laura Marciano, also produces her own blond organic beer brewed in the Rhône-Alpes? Of course we didn’t, but now you know.

Today, we offer a look at the France-based brand’s latest promotional video titled, “Trouble.” Written and Directed by Roxine Helberg, the above video features a set of actors draped in Mimi’s creations running around a beach town causing an unprovoked ruckus. Visit here to learn more about the brand Mimi’s Beer, including both its clothing and beer offerings.