New Era is a brand that has managed to grow both vertically and horizontally throughout the years, effectively broadening its global exposure while simultaneously deepening its ties within new markets. Part of what has aided this expansion has been its ability to craft region-specific goods. For Summer 2013, New Era Korea introduces a well-executed “Floral” Collection of headwear options. As the title implies, each of the hats within the initial four-piece range is mocked up in an all-over print red, white and green floral motif. Aligning with the ongoing flower print trend, each of the heats sees New Era patchwork along the front as well as a mixture of completely enveloped uppers as well as two-tone paneled options. Slated for a release date of mid-June 2013, the hats will range in price from ₩53,000 KRW to ₩63,000 KRW (approximately $47 USD to $56 USD).
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